The Brand
Playbook.

A mother of two.
An entrepreneur.
The author of
her own story.

I’m Jeanna. Before content creation, I ran my own business and lived by a very full schedule. Work took up so much of my time, and I wanted more space for my family, my children, and the things I loved.

My love of fashion, beautiful images, and storytelling gradually became a new profession. I began working with brands, creating content, and building a career around my life.

It started with my love of fashion: how an outfit tells a story and how style opens doors. That passion grew into brand projects, creative shoots, and experiences across the industry.

My collaborations include Dior Beauty, Chanel Beauty, COS, H&M, Valentino Beauty, and Prada Beauty. My journey has also taken me to NYFW shows including Michael Kors, Tory Burch, Coach, and Carolina Herrera, with features in Vogue, ELLE, Grazia, V, W, Women’s Style, and Cosmopolitan.

I created this playbook because I’m often asked where to start, how to reach brands, and what to say. Inside, I share tools to help you understand what makes effective content and turn your creative interests into a clear plan of action.

Jeanna Kotenko

More time
for what
matters to you.

Being there for my children. Choosing projects that interest me. Planning my days with intention. Having more say in my schedule is one of the most valuable parts of this work.

Start with a small project, learn your pace, and understand the time it really takes. Let the experience you gain guide your next step.

This playbook is a place to begin. What comes next is yours to create.